The Association of Indian Magazines (AIM) is the first industry representation
for magazines in India. The Association of Indian Magazines has been launched to
support and defend the freedom of the press and promote the cause of magazines.
The effort is to consolidate the industry as a group. AIM will represent the magazine
publishers' interests in the country and will help revitalise the magazine industry
editorially and economically. The association aims to establish better understanding,
cooperation and unity among all magazine publishers and with all key constituents
such as consumers, advertisers, print and production agencies, advertising agencies,
market research companies and the Government.